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"They have a much more advanced options trading platform, with things such as multi-legging, that our active traders have been asking for," Tomczyk said.
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"Options clients trade more, therefore adding more revenue to the brokerage firm."Īmeritrade Chief Executive Officer Fred Tomczyk said in an interview with MarketWatch that the firm had been looking at Thinkorswim for a couple of years, but only now were factors right to make a deal.
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"Options are currently the most profitable part of the online brokerage world, and dedicated firms like OptionsXpressĪnd Thinkorswim have been doing well even through the markets' declines," Ellis said. The acquisition of Thinkorswim at a substantial price reflects the growing importance of options in the online brokerage world, Celent analyst Robert Ellis said Thursday.